Multinational Management: A Strategic Approach
Published 2 June 1998
John B. Cullen, K. Praveen Parboteeah
Citations202
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Abstract
With coverage of the global economy and the impact of managerial decisions, this management text shows you how to assess the strengths and weaknesses of competitors and how to adapt organizational practices. Features such as Case in Point and Management Challenge give you a realistic look into decision making and allow you to follow real discussions as managers make difficult decisions. Develop and perfect your management skills with the Multinational Management Skills Builder found at the end of each chapter
Keywords
Business, Management and Accounting