The challenges of developing backpacker tourism in South Africa: an enterprise perspective

Abstract

Since the democratic transition, South Africa has become an increasingly popular destination for backpacker tourism. This article analyses the challenges facing the development of backpacker tourism in South Africa by presenting the findings of a national survey of suppliers of backpacker accommodation. It argues that the industry confronts several challenges, inter alia lack of recognition, poor international marketing, inadequate support and understanding from provincial and local governments, difficulty in accessing finance, and a weak national industry association.