Qualitative data analysis

Abstract

Qualitative research involves establishing patterns observed in a data set as opposed to quantifying magnitudes. Qualitative research provides a platform for the formulation of ideas and consequently, such techniques within this realm are flexible to encourage the exploration of themes and topics. The aim of this chapter is to focus on the post data collection needs of a qualitative researcher. Therefore, it will provide a summary of common qualitative data collection methods, data sources, analytical techniques, coding processes, as well as a consideration of reliability and validity from a qualitative perspective. By providing insights into each of these stages, future qualitative researchers of supply chain management should feel comfortable and confident in their research processes.