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The 100% satisfaction guarantee: Ensuring quality at Hampton Inn

National Productivity ReviewPublished 1 March 1996
Jules Sowder
Citations13

Abstract

Abstract For many companies, improving quality standards and keeping customers satisfied are key concerns in maintaining a competitive position in the marketplace. But these intangible goals often can be difficult to achieve in practice. For the Hampton Inn hotel chain, the solution has come in the form of an innovative customer satisfaction guarantee, which not only helps the company ensure quality and satisfaction on an ongoing basis, but also makes definite contributions to the bottom line.

Keywords

Business, Management and Accounting