Predicting the Duration of Theme Park Visitors' Activities: An Ordered Logit Model Using Conjoint Choice Data
Journal of Travel ResearchPublished 1 May 2003
Astrid Kemperman, Aloys Borgers, Harmen Oppewal, Harry Timmermans
Citations46
SJR quartileQ1
SJR score3.10
SNIP3.31
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Abstract
In this article, an ordered logit model is introduced that allows one to predict the time visitors spend on each of the activities available in a theme park. The model is estimated from experimental design data based on visitors' choices and time use for various hypothetical scenarios of activity availability in an existing theme park in the Netherlands. The findings provide information on the importance of the elements in the park in terms of visitor time use.
Keywords
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