Ecological Norm Orientation and Private Car Use

Abstract

Norms to cut back on driving in order to protect the local and global environment are particularly distinctive in some Western European countries. But the existence of strong ecological norms does not inevitably lead to the appropriate behavior. On the basis of an integrative model, the chapter gives an overview of studies that have examined the influence of personal ecological norms on travel mode choice. It is shown under what conditions ecological norms may have an influence on travel mode choice. Suggestions are also made of norm-focused intervention measures.