Commentary: Readership Research - Challenges and Chances
Newspaper Research JournalPublished 1 March 1998
Klaus Schoenbach, Lori Bergen
Citations14
SJR quartileQ2
SJR score0.50
SNIP0.81
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Abstract
The authors discuss the current environment for newspaper readership research and address the essential issue: does newspaper research ask the right questions?
Keywords
Arts and Humanities