The Formation of campaign agendas: a comparative analysis of party and media roles in recent American and British elections

Abstract

Contents: M. McCombs, Foreword. The Formation of Campaign Agendas in the United States and Britain: A Conceptual Introduction. The British and American Political Communication Systems and Election Campaigns: Cross-National Similarities and Differences. Key Features of the Comparative Research Design. The Election Agenda-Setting Roles of Television Journalists: Comparative Observation at the BBC and NBC. Influences on the Campaign Agenda in the 1984 American Presidential Election. Influences on the Campaign Agenda in the 1983 British General Election. The Formation of Television Agendas in British and American Campaigns. The Formation of Press Agendas in British and American Campaigns. In Conclusion: What Have We Learned?