An Analysis of CSR Activities in the Lodging Industry

Abstract

This study identified and analysed current corporate social responsibility (CSR) practices and benefits gained from implementing these activities in the United States (US) lodging industry. A survey of the US-based hotel executives showed that the most important and highest performing initiatives tended to be popular environmental practices focused on energy, waste and water management. Hotel executives reported that cost savings and branding-related outcomes were the greatest benefits from CSR implementation. It is argued that increased consumer and managerial learning of CSR activities from a holistic perspective is critical to moving the CSR program forward in the lodging industry.