Organizational behavior and human decision processes

Abstract

result’ ’ in the sense that one would be informed of the outcome obtained for the chosen alternative: The value of the stock one invested in or the data related to efficiency subsequent to implementation of the efficiency measure. However, the two decision problems differ with respect to the extent of uncertainty resolution. In stock investment, one invariably knows both the value of the chosen share and those of the alternative shares one had considered. In implementing procedural changes designed to achieve better efficiency, one sel-dom knows for certain what would have happened had one chosen differently. The present study is designed to examine the hypothesis that anticipation of uncer-tainty resolution for all alternatives in the choice set, as opposed to resolution of the chosen option only, affects