Religious Needs in the Tourism Industry

Abstract

Similar to other tourism subgroups, e.g. elderly, gay, and disabled tourists, the special desires of religious tourists need not be marginalized. Given that religion and tourism can be competitive by nature, it is plausible to question whether tourists who practise their religion at home do so in a similar way while away from home. It is suggested that the relationship between tourism and religion constitutes a valid and important area of research and that satisfying religious needs in the tourism industry should be taken into consideration in the marketing process.