Geographic Mobility and Market Segmentation
Journal of Marketing ResearchPublished 1 November 1966
Alan R. Andreasen
Citations23
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
The study reported here attempts to demonstrate the value of geographic mobility as a dimension for segmenting consumer markets. After offering a tentative theory of geographic mobility, the author provides evidence showing geographic mobiles to be high in purchasing power, important customers for particular products and services and likely to engage in product, brand and store switching.
Keywords
Social SciencesBusiness, Management and Accounting
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