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CHAMP: A Prototype for Automated Cellular Churn Prediction

Data Mining and Knowledge DiscoveryPublished 1 June 1999
Brij Masand, Piew Datta, D.R. Mani, Bin Li
Citations30
SJR quartileQ1
SJR score1.02
SNIP1.88

TL;DR

CHAMP (CHurn Analysis, Modeling, and Prediction), an automated system for modeling cellular customer behavior on a large scale, which is capable of developing customized monthly models and churn scores for over one hundred GTE cellular phone markets totaling over 5 million customers.

Abstract

We describe CHAMP (CHurn Analysis, Modeling, and Prediction), an automated system for modeling cellular customer behavior on a large scale. Using historical data from GTE's data warehouse for cellular phone customers, every month CHAMP identifies churn factors for several geographic regions and updates models to generate churn scores predicting who is likely to churn within the near future. CHAMP is capable of developing customized monthly models and churn scores for over one hundred GTE cellular phone markets totaling 5 million customers. © 1999 Kluwer Academic Publishers.

Keywords

Computer Science