The Utilization of Human Factors Information by Designers

Packaging designers appear to have little or no interest in human factors criteria or information and usually fail to consider human factors in their designs, and analysis of design requirements is minimal and shallow.

Abstract

Ten packaging designers were tested on three specially developed tests which required them to analyze various design situations and to construct a conceptual drawing of the equipment configuration according to design specifications. Five human factors specialists were also tested on several sub-test items. Designers appear to have little or no interest in human factors criteria or information and usually fail to consider human factors in their designs. Their analysis of design requirements is minimal and shallow. Human factors personnel reacted in a manner similar to designers in terms of overall design criteria.