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Advertising and Economic Behaviour.

The Economic JournalPublished 1 September 1976
W. Duncan Reekie, Keith Cowling, Jonathan Cable, Mary Kate Kelly, T. McGuiness
Citations26
SJR quartileQ1
SJR score5.37
SNIP2.83

Abstract

Journal Article Advertising and Economic Behaviour Get access Advertising and Economic Behaviour. By K. COWLING, J. CABLE, M. KELLY and T. MCGUINNESS. (London: Macmillan, 1975, pp. viii + 202. £15.00.) W. D. Reekie W. D. Reekie University of Edinburgh Search for other works by this author on: Oxford Academic Google Scholar The Economic Journal, Volume 86, Issue 343, 1 September 1976, Pages 624–627, https://doi.org/10.2307/2230815 Published: 01 September 1976

Keywords

Social SciencesArts and HumanitiesBusiness, Management and Accounting