Purpose of stay and willingness to stay as dimensions to identify and evaluate hotel experiences
International Journal of Hospitality ManagementPublished 15 November 2012Open access
Enrique Alcántara‐Alcover, Miguel Ángel Artacho‐Ramírez, Natividad Martínez-Guillamón, Nadia Campos-Soriano
Citations17
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Abstract
The market of experiences promises business opportunities to service-based sectors. However, company managers miss procedures for strategic decision-making. This paper presents a practical procedure to help managers to move into the experience business in the hospitality sector.
Keywords
Business, Management and Accounting
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