A beginner's guide to doing qualitative research in mass communication
e-Publications@Marquette (Marquette University)Published 1 January 1991
John J. Pauly
Citations99
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
John Pauly offers a sensitive and rich description that demonstrates, in its style and structure, the very best aspects of the qualitative perspective. He takes as his focus mass communication scholarship, showing how definitions of communication as meaning-making, rather than information transferal, underlie qualitative perspectives in communications research. By noting the different "lenses" on the communication process-- product, practice, and commentary-- he delineates broad categories of qualitative inquiry that currently figure in media study
Keywords
Social Sciences