Industrial Marketing Research in Britain
Journal of Marketing ResearchPublished 1 February 1969
Aubrey Wilson
Citations8
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Industrial marketing research in Great Britain is now widely accepted and used. Over recent years the information yield of projects has improved to a considerable extent because of new approaches to management's information needs. In this article the author examines the state of the art of industrial marketing research in Britain at the present time.
Keywords
Social SciencesBusiness, Management and Accounting
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