Professional Services Marketing in the Future
Journal of Professional Services MarketingPublished 20 May 1993
Frederick G. Crane
Citations18
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Abstract
The North American economy is rapidly becoming more services oriented with particularly strong growth in the professional services sector. Many professional services marketers will find it extremely difficult to survive and prosper in the future without embracing marketing. This paper discusses the future of professional services marketing and offers some practical solutions to the challenges that will confront the professional services supplier over the next decade.
Keywords
Business, Management and Accounting