Automatic personalization based on Web usage mining
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TL;DR
The ability to track users’ browsing behavior down to individual mouse clicks has brought the vendor and end customer closer than ever before, and it is now possible for a vendor to personalize his product message for individual customers at a massive scale, a phenomenon that is being referred to as mass customization.
Abstract
article Free Access Share on Automatic personalization based on Web usage mining Authors: Bamshad Mobasher De Paul Univ., Chicago, IL De Paul Univ., Chicago, ILView Profile , Robert Cooley View Profile , Jaideep Srivastava Univ. of Minnesota, Minneapolis Univ. of Minnesota, MinneapolisView Profile Authors Info & Claims Communications of the ACMVolume 43Issue 8Aug. 2000 pp 142–151https://doi.org/10.1145/345124.345169Published:01 August 2000Publication History 758citation11,301DownloadsMetricsTotal Citations758Total Downloads11,301Last 12 Months396Last 6 weeks78 Get Citation AlertsNew Citation Alert added!This alert has been successfully added and will be sent to:You will be notified whenever a record that you have chosen has been cited.To manage your alert preferences, click on the button below.Manage my Alerts New Citation Alert!Please log in to your account Save to BinderSave to BinderCreate a New BinderNameCancelCreateExport CitationPublisher SiteView all FormatsPDF