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The Tobacco Institute's "It's the Law" campaign: has it halted illegal sales of tobacco to children?

American Journal of Public HealthPublished 1 September 1992Open access
Joseph R. DiFranza, Laura Brown
Citations62
SJR quartileQ1
SJR score1.93
SNIP1.60
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TL;DR

A survey of tobacco retailers was conducted to evaluate the efficacy of the Tobacco Institute's "It's the Law" program, which has the goal of eliminating the illegal sale of tobacco to minors.

Abstract

A survey of tobacco retailers was conducted to evaluate the efficacy of the Tobacco Institute's "It's the Law" program, which has the goal of eliminating the illegal sale of tobacco to minors. Only 4.5% (7) of the 156 retailers surveyed were participating in the "It's the Law" program. Eighty-six percent of the retailers who were participating in the program were willing to illegally sell cigarettes to children, compared with 88% (131/149) of the retailers who were not participating.

Keywords

Medicine