An Experiment in Price Generalization and Discrimination
Journal of Marketing ResearchPublished 1 May 1975
Harry Nyström, Hans Tamsons, Robert Thams
Citations29
SJR quartileQ1
SJR score6.96
SNIP2.42
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
An experimental field test of a psychological model of buyer reaction to pricing shows strong support for a number of price hypotheses relating degree and kind of price information to price evaluations. For instance, overall price image of the store, uncertainty in judging price, and knowledge of recent price change are shown to influence buyer evaluation of price for the experimental item.
Keywords
Decision SciencesBusiness, Management and Accounting
Retail pricing : An integrated economic and psychological approach
49 Citations1970Harry Nyström, Handelshögskolan i Stockholm. Ekonomiska forskningsinstitutet