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Nickelodeon Markets Nutrition-Poor Foods to Children

American Journal of Preventive MedicinePublished 16 June 2007
Ameena Batada, Margo G. Wootan
Citations56
SJR quartileQ1
SJR score2.08
SNIP1.50

TL;DR

Nickelodeon influences the diets of millions of American children through its food marketing, and eight of ten foods, beverages, and restaurant meals advertised on Nickelodeon's television station, in its magazine, or tied to its characters are of poor nutritional quality.

Abstract

Through its food marketing, the Nickelodeon entertainment company influences the diets of millions of American children. Unfortunately, eight of ten foods, beverages, and restaurant meals advertised on Nickelodeon's television station, in its magazine, or tied to its characters are of poor nutritional quality. Rather than undermining parents' efforts to feed their children healthfully, Nickelodeon should support parents by setting nutrition standards and marketing to children only foods that meet those standards.

Keywords

MedicineNursing