Marketing Research: An Applied Orientation
Journal of Marketing ResearchPublished 1 February 1994
Lynn R. Kahle, Naresh K. Malhotra
Citations7,129
SJR quartileQ1
SJR score6.96
SNIP2.42
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TL;DR
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach.
Abstract
The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
Keywords
Business, Management and Accounting