Belief structure in relation to low‐fat milk consumption

Females showed a generally more favourable disposition towards consuming low-fat milks, whereas age and social class had little effect and the belief-evaluation scores showed good prediction of behavioural intention and self-reported behaviour.

Abstract

One hundred and three subjects completed a questionnaire on consumption of low‐fat milks, along with attitudes and beliefs about consumption. Females showed a generally more favourable disposition towards consuming low‐fat milks, whereas age and social class had little effect. The belief‐evaluation scores showed good prediction of behavioural intention and self‐reported behaviour. A principal components analysis of the belief‐evaluation scores showed the nutritional beliefs to be separable from the sensory and functional beliefs, with the price items not clearly related to either. The nutritional beliefs were more closely related to the person's attitude towards consuming low‐fat milk.