Consumers' and Lawyers' Attitudes Toward Legal Services Advertising in Canada
Journal of Professional Services MarketingPublished 7 February 1996
F. G. Crane
Citations7
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
ABSTRACT There has been an abundance of research conducted in the United States to determine both consumers' and lawyers' attitudes toward legal service advertising. However, there has been little replication of such studies in Canada. This study reports on this issue from a Canadian perspective and compares and contrasts the results against historical American research.
Keywords
Social SciencesBusiness, Management and Accounting
Journal of Professional Services MarketingAttitudes Toward the Advertising by Lawyers, Doctors, and CPA's
21 Citations1992Gene E. Burton
Journal of the Academy of Marketing ScienceProfessionalism and Attorney Attitudes Toward Legal Service Advertising
13 Citations1985William E. Snizek, Kenneth E. Crocker
Journal of the Academy of Marketing ScienceConsumer's attitudes toward lawyers with regard to advertising professional services
13 Citations1985Robert E. Hite, Edward Kiser
Journal of the Academy of Marketing ScienceProfessionalism and attorney attitudes toward legal service advertising
11 Citations1985William E. Snizek, Kenneth E. Crocker
International Journal of AdvertisingLawyers' Attitudes Towards Legal Services Advertising in Canada
7 Citations1989F. G. Crane, Carolyn Meacher +1 more