Spatial and temporal patterns of demand for hotel accomodation

Abstract

This article is concerned with the identification and interpretation of spatial-temporal patterns of demand for hotel accomodation. Time-series factor analysis is applied to a set of monthly hotel-occupancy series recorded by the Yorkshire and Humberside Tourist Board (YHTB) for 101 hotels in Yorkshire and Humberside, UK, from April 1982 to March 1983. Three major temporal components of expressed demand for hotel accomodation (reference curves) are identified, reflecting differences in occupancy level, the intensity of seasonal fluctuations, and the length of season. The hotels are differentiated, and then grouped, on the basis of their individual parameters on the three reference curves. The spatial-temporal patterns identified form the basis of continuing research which aims to aid the formulation of appropriate marketing and development policies for the hotel industry.