national texts and gendered lives: an ethnography of television viewers in a North Indian city

Abstract

Recent anthropological research highlights the significance of mass media in the construction of identities. This article focuses on the ways in which men and women, located in specific sociocultural contexts, interpret entertainment serials shown on Indian television. It then proceeds to explore the place of the viewers' active engagement with television in terms of their constitution as national and gendered subjects. [television audiences, subjectivity, gender, nationalism, India]