Marketing: An introduction
TechnovationPublished 1 September 1992
Axel Johne
Citations621
SJR quartileQ1
SJR score3.31
SNIP3.15
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Abstract
The article substantiates the need for revision in the context of sustainable development concepts such as ecological thinking, ecological consciousness, ecological culture and ecological education. The transcendental paradigm of ecological responsibility is formulated.
Keywords
Decision SciencesBusiness, Management and Accounting