Separating Negative and Positive Effects of Price with Choice-Based Conjoint Analyses
Marketing ZFPPublished 1 January 2005
Franziska Völckner, Henrik Sattler
Citations28
SJR quartileQ4
SJR score0.17
SNIP0.22
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Abstract
Marketing ZFP is a platform for the academic dialog between marketing science and marketing practice. It offers critical depictions of the newest developments in the central areas of marketing science and marketing practice. Thereby, Marketing ZFP dedicates itself particularly to the transfer of methodological knowledge into practice.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting