Ethnography and AIDS: a methodology for identifying culturally relevant risk-reducing behaviors.
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TL;DR
An ethnographic case study strategy is described, appropriate for and within the reach of many community-based organizations, that can be used to identify barriers to risk-reducing behaviors and assist organizations to develop culturally relevant intervention programs.
Abstract
As the AIDS pandemic enters its second decade, persons most at risk for developing the disease are low-income African-American women and their children. This group has been extremely difficult to reach with traditional "top-down" risk reduction programs developed by the federal government. The authors describe an ethnographic case study strategy, appropriate for and within the reach of many community-based organizations. This strategy can be used to identify barriers to risk-reducing behaviors; ultimately this strategy can be used to assist organizations to develop culturally relevant intervention programs.