Mining customer knowledge for electronic catalog marketing
Expert Systems with ApplicationsPublished 18 June 2004
Shu-Hsien Liao, Yin-Ju Chen
Citations83
SJR quartileQ1
SJR score1.85
SNIP2.55
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TL;DR
Electronic catalog design and marketing could be a method to integrate the Internet and catalog marketing using market segmentation in order to enhance the effectiveness of direct marketing and sales management in retailing.
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Business, Management and Accounting
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