Grounded Theory: some reflections on paradigm, procedures and misconceptions
Wolverhampton Intellectual Repository and E-Theses (University of Wolverhampton)Published 1 June 1999Open access
Christina Goulding
Citations201
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Abstract
This paper is an early version of a chapter for a proposed book on grounded theory. It extends the \ndiscussion of grounded theory published in two academic papers by the author: \nGoulding, C. (1998) Grounded Theory: the missing methodology on the interpretivist agenda \nQualitative Market Research: an international journal 1(1) \nGoulding, C. (forthcoming) Consumer Research, Interpretive Paradigms, and Methodological \nAmbiguities European Journal of Marketing 33(7/8)
Keywords
PsychologySocial SciencesDecision Sciences
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