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Space, Time, and Intertemporal Preferences

Journal of Consumer ResearchPublished 25 October 2012
B. Kyu Kim, Gal Zauberman, James R. Bettman
Citations68
SJR quartileQ1
SJR score8.56
SNIP3.32

Abstract

Although subjective judgment of future time plays an important role in a variety of decisions, little is known about the factors that influence such judgments and their implications. Based on a time as distance metaphor and its associated conceptual mapping between space and time, this article demonstrates that spatial distance influences judgment of future time. Participants who consider a longer spatial distance judge the same future time to be longer than those considering a shorter distance. Intertemporal preferences, for which judgment of future delays is a critical factor, also shift with consideration of spatial distance: participants who consider a longer spatial distance also reveal a greater degree of impatience in intertemporal decisions as they perceive a longer delay to future rewards. The current findings support the importance of subjective judgment of future time in intertemporal preferences by introducing a factor that changes time perception without directly changing the value of outcomes.

Keywords

PsychologyDecision SciencesNeuroscience