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Comments on Pooling Issues and Methods in Regression Analysis

Journal of Marketing ResearchPublished 1 November 1977
Robert W. Brobst, Roger Gates
Citations13
SJR quartileQ1
SJR score6.96
SNIP2.42

Abstract

Bass and Wittink cite Wallace's “weaker” criteria to justify pooling data that fail to meet the conventional homogeneity test. They did not, however, actually conduct the test. If they had, they would have found pooling to be inappropriate even under the weaker criteria.

Keywords

Mathematics