Comments on Pooling Issues and Methods in Regression Analysis
Journal of Marketing ResearchPublished 1 November 1977
Robert W. Brobst, Roger Gates
Citations13
SJR quartileQ1
SJR score6.96
SNIP2.42
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Abstract
Bass and Wittink cite Wallace's “weaker” criteria to justify pooling data that fail to meet the conventional homogeneity test. They did not, however, actually conduct the test. If they had, they would have found pooling to be inappropriate even under the weaker criteria.
Keywords
Mathematics
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The issues associated with the decision of whether or not to pool the data for purposes of estimation are explored and examples of marketing applications are provided.
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