Marketing Management for the Hospitality Industry: A Strategic Approach
Medical Entomology and ZoologyPublished 24 March 1997
Allen Z. Reich
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Abstract
Introduction to Strategic Market Management. Mission Statement. Marketing Information Systems and Marketing Research. Internal Analysis. Environmental Analysis. Strategic Analysis. Strategic Decisions. Positioning. Objectives. Marketing Mix Variables. Institutionalization and Controls. Appendix. References. Index.
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Social Sciences