Consumer Response to Promotions
Lecture notes in economics and mathematical systemsPublished 1 January 1976
Alfred A. Kuehn, Albert C. Rohloff
Citations21
Generate an AI Snapshot to get a quick, structured summary of this paper.
Study Snapshot
ObjectiveStudy objective
MethodsResearch methodology
PopulationPopulation studied
Sample sizeSample sizes
OutcomesStudy outcomes here
ResultsStudy results comes here
LimitationsResearch study limitations comes here
A concise AI-generated summary of the paper will appear here once you click Generate AI Snapshot.
Abstract
The relative profitability of specific consumer-oriented promotions is compared by measuring the effect of the promotions on consumer trial and conversion. The model is applied to hypothetical data on sales volumes moved by a price-off label and by a coupon promotion.
Keywords
Economics, Econometrics and FinanceBusiness, Management and Accounting