Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis
Food Quality and PreferencePublished 15 March 2010
Gastón Ares, Rosires Deliza
Citations333
SJR quartileQ1
SJR score1.14
SNIP1.35
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International audience
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PsychologyAgricultural and Biological SciencesBusiness, Management and Accounting
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