Marketing as a Communication System: The Marketing Concept Revisited
Journal of MarketingPublished 1 October 1972
Bent Stidsen, Thomas F. Schutte
Citations38
SJR quartileQ1
SJR score13.39
SNIP5.22
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Abstract
The marketing concept has been severely criticized by consumerists. However, not all of the issues raised by these critics are marketing problems. If social responsibility is to be redistributed, it must proceed from a realistic concept of the role and function of marketing.
Keywords
Social SciencesBusiness, Management and Accounting