Mainland Chinese travelers's motivations and barriers of visiting Hong Kong

Abstract

This study identified potential mainland Chinese visitors' motivations and barriers of visiting Hong Kong. The push and pull motivation theory was used as the study foundation. Data were collected in China from 353 potential visitors. Results showed that sightseeing was the most important motivation. However, Hong Kong was perceived as an expensive place to visit. Demographic characteristics were not related to respondents' perception or importance ratings of travel motivations or barriers. Respondents who had visited Hong Kong rated the perception and importance of barriers significantly different from those who had not visited.