Marketing Communications: Integrating Offline and Online with Social Media
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TL;DR
With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of marketing communications.
Abstract
Marketing Communications has been listed as a classic by the Marketing Society. Paul Smith's and Ze Zook's understanding of communications is widely acclaimed and has proved popular with students and practitioners alike.Marketing Communications explores:-social media and websites-advertising-PR-sponsorship-direct sellingThe fifth edition has been significantly updated to include the many new forms of communication now available for professionals. Heralding the emergence of social media as a marketing revolution, the book presents the many varied forms of communication this offers and the opportunities for that more effectively engages with its end-user.With numerous examples and case studies as well as online support material for instructors and students, this textbook will guide the user through the changing face of communications.