GIS, Ethnography, and Cultural Research: Putting Maps Back into Ethnographic Mapping
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TL;DR
How geographic information system (GIS) technologies were used to enhance ethnographic methodologies within a cultural research project, Creative Tropical City: Mapping Darwin's Creative Industries, shows how mapping technologies can broaden the scope of data available via interview practices and produce innovative ways of communicating research results to stakeholder communities.
Abstract
This article discusses how geographic information system (GIS) technologies were used to enhance ethnographic methodologies within a cultural research project, Creative Tropical City: Mapping Darwin's Creative Industries. It shows how mapping technologies can broaden the scope of data available via interview practices and produce innovative ways of communicating research results to stakeholder communities. A key component of the interview process was a "mental mapping" exercise whereby interviewees drew sketches, revealing important sites and linkages between people and places. A GIS linked responses to real-world locations, collating and displaying them in meaningful ways. Responses uncovered Darwin's unique geography of creative inspiration-a geography that preferences Darwin's natural environment over sites of urban creative milieu.
