Rating of Marketing Publications: Impact of Accreditation and Publication History

Abstract

Abstract In this article, we examine the ratings by marketing department chairpersons of various publications in marketing. In addition to developing a journal ranking based upon these ratings, we examined the impact of the college's accreditation status and past publication history of the rater. Generally, the perceived value of various publications appears to be influenced by the American Assembly of Collegiate Schools of Business (AACSB) status of the institution. Additionally, the prior publication experience of individuals appears to influence their perception of the value of various publications. Implications for faculty promotion and tenure as well as other areas related to marketing education are discussed.