Ethical correlates of role conflict and ambiguity in marketing: The mediating role of cognitive moral development

Abstract

Researchers in marketing ethics have identified the importance of cognitive moral development (CMD) in marketing ethics models. This study looks at selected correlates of role conflict and role ambiguity in marketing, especially the mediating role of CMD. Of the correlates examined, the results seem to support the existence of statistically significant relationships between CMD and role conflict and ambiguity. Implications for practitioners are provided. For example, the study could have direct implications for management personnel who have the responsibility of hiring ethical people and helping them address any role conflict or ambiguity that may arise from their job.