Simplicity wins : how Germany's mid-sized industrial companies succeed
Published 1 January 1995
Günter Rommel
Citations32
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Abstract
Introduction - high performance and simplicity product range and customer structure - concentrating on core areas and delivering optimum customer value vertical integration - expanding in-house strengths, integrating key suppliers development - minimizing risks with a strong upstream focus and an integrated approach logistics - simplicity through differentiation technology - simplification before automation organization - transparency and entrepreneurship from concept to programme - putting simplicity into practice postscript - a US comparison.
Keywords
Business, Management and Accounting