Selective exposure to self

Abstract

Male undergraduates received either an accepting or unaccepting communication from a coed. Then each subject had the opportunity to listen to his own voice or the voice of another male, and it was found that preference for listening to one's own voice was higher among subjects who had received positive feedback from the coed. There was also evidence that this pattern of selective exposure is weakened when feedback is less impactful. The results were interpreted through a theory of objective self awareness.