MARKET PENETRATION AND LOCATIONAL CONFLICT IN FRANCHISE SYSTEMS*

Decision SciencesPublished 1 January 1980

Richard E. Zeller, Dale D. Achabal, Lawrence A. Brown

DOI10.1111/j.1540-5915.1980.tb01125.x

Source URL

Citations104

SJR quartileQ1

SJR score1.62

SNIP1.46

Abstract

Abstract This paper addresses the questions of market penetration and locational conflict in a franchise system of distribution. The models developed provide a means to evaluate alternative scenarios and the effects of various franchise policies. It is shown that the market penetration and location goals of the members of a franchise system coincide only under a very limited set of circumstances.

Keywords

Economics, Econometrics and FinanceBusiness, Management and AccountingEngineering