USE OF URBAN PUBLIC TRANSPORTATION FOR MULTIPERSON TRIPS AND THE MARKET CHANCES OF A FAMILY TARIFF

Abstract

This paper uses the Stuttgart Integrated Transportation System (VVS) as an example to show the use made of urban public transportation for multiperson trips and the market chances for family passes. In the first part of the paper, the number and structure of multiperson trips are depicted. Three user groups can be differentiated: (a) households that make most of their family trips with public transportation, (b) households that usually make family trips with individual modes of transportation, and (c) households that make no family trips. A situational model based on individual behavior is used to analyze these groups and to study the degree to which public relations work aimed at familiarizing the public with the family passes and the structure of the special family offer would generate ridership. This is followed by a discussion of a family tariff structure adapted to the needs of the users. Finally, the tariff offer that was actualized after the survey referred to in this paper was completed is discussed. (Author)