The rational model has led us astray
Planning ReviewPublished 1 February 1982
Thomas Peters
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Abstract
A recent Fortune article went for the jugular, “Management consultants and business planners share a dirty little secret. Ninety percent of all strategies fail to get implemented.” The same article told the tale of a consultant who took a $3 billion company with no strategy and developed 200 separate Strategic Business Units. The issue is obvious. Given a company that couldn't execute one strategy, how do you suddenly take on 200 different ones — each requiring a different style, staff and skill?
Keywords
Decision SciencesBusiness, Management and Accounting