THE STRATEGIC USE OF TRANSPORTATION TIME AND RELIABILITY FOR COMPETITIVE ADVANTAGE

Abstract

This research is directed at determining which airline time strategies and temporal advantages are most effective in achieving favorable consumer-perceived quality. This article reviews time-based literature in the context of internal firm time advantages and specific external time advantages. This is followed by the study's research questions and a description of the methodology employed to answer these research questions. After presenting the study's results, a conclusions section provides implications for temporal theory, managerial practices, and a broadening of transportation's role and future influence. Limitations and potential future research areas are also discussed.